Prime Finance gets new CEO

Prime Finance PLC has announced appointment of H.M.L.M.B. Heenkenda as the new CEO with the approval of the Central Bank.

Previously he had a 20-year career at Citizens Development Business Finance PLC, where he held several Senior Management Positions including General Manager, Deputy General Manager and Assistant General Manager overlooking Assets Portfolio and Credit Strategy, New Business and Channel Strategy of the company.

Heenkenda is a Member of Chartered Institute of Marketing (MCIM – UK), Sri Lanka Institute of Marketing (MSLIM) and an Associate Member of Chartered Institute for Securities and Investments (ACSI) having completed its’ Chartered Certificate in Risk in Financial Services. He holds a Master in Business Administration from University of Wales Institute of Cardiff, UK and completed an Executive Development Program from Harvard Business School, Boston, USA.

Heenkenda is a Professional Marketer who holds Professional Postgraduate Diploma in Marketing from Chartered Institute of Marketing (UK) and Practicing Marketer of Sri Lanka Institute of Marketing. He is also a Certified Professional Marketer of Asia.

He is a passionate leader with over 20 years of experience in the fields of Credit Management, Marketing, Corporate Planning, Branding, Digital and Sales Strategy.

Heenkenda was the recipient of the prestigious National Sales Congress (NASCO) award in 2010 as ‘The Most Outstanding Manager of the Year’ among 12 industries by the Sri Lanka Institute of Marketing